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Bachelor in Tourism

Degree programme: BA Faculty: Tourism Heritage and Culture Department
Mode: Full-time Start in: September
Credits: 180 Duration: 3 years
Vacancies: 40  









Programme Coordinator

Isabel Vaz de Freitas (PhD)

The Bachelor Degree in Tourism adopts a modern approach, in keeping with the tourism industry. The course comprises core modules with optional modules to suit individual students’ requirements. Internship modules I and II give students valuable work experience with partners ranging from private companies to national, regional and local administration. The Promotion and Enhancement of Tourist Destinations and Innovation and Development of Tourist Products modules strengthen these links, developing students’ ability to innovate. The Development & Implementation of Tourism Projects module covers tourism planning, development analysis and project management.

The Bachelor degree preliminarily accredited by A3ES - Agency for Evaluation and Accreditation of Higher Education (Portugal)

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Why choose this course?

The growing importance of tourism requires highly-educated specialists, who are able to respond to the challenges of this innovative sector with sustainable planning and development, and the conception and implementation of entrepreneurial projects. The teaching staff have strong links to the field of heritage and culture, and experience in tourism and regional development. As a result the course is practical and relevant, with some classes taught in tourism hot-spots.

Career prospects

The growing importance of tourism in the socio-economic level and employability requires technicians with top formation capable of responding to the challenges of a sector that seeks an innovative tourism a sustainable tourism planning and development and construction and operation of entrepreneurial projects.

- Creation of tourism itineraries; 

- Creation and development of new products;

- Market studies;

- Tourism promotion;

- Tourism operators and travel agencies;

- Tourism service companies;

- Theme parks and transportation companies;

- Central, regional and local government agencies connected to tourism, organization and event management companies and tourism animation companies;

- Transportation companies;

- Consultancies.

Postgraduate Programmes

Master in Cultural Heritage and Territorial Development  

Master in Tourism and HospitalityShort Master of Wine Culture and wine tourism


Admission requirements

·         Highschool or Bachelor level degree

·         Minimum English Proficiency level according to the Common European Framework of Reference for Languages: B2 – Independent - Vantage or upper intermediate

·         An interview (live or Skype)

Study Plan

1st year, 1st semester


Course Unit


Animation, Leisure and Free Time 5
Spanish 4
Geography of Tourism 5
Tourism Research, Methods and Techniques 6
Tourism General Principles 6
Transportats and Accessibility in Tourism 4

1st year, 2nd semester


Course Unit


Information and Knowledge Society 3
Statistics Applied to Tourism 6
Technical English I 5
Markets and Products in Tourism 4
Organization and Management of Tourism Enterprises 5
Public Relations and Communication 7

2nd year, 1st semester


Course Unit


Technical French I 5
Technical English II 5
Monuments and Sites 4
Organization and Management of Events 6
Sociology of Tourism and Consumer Behavior 5
Nature Tourism 5

2nd year, 2nd semester


Course Unit


Economy and Tourism Policy 5
Technical French II 5
Technical English II 5
Technical Spanish II 5
Business tourism 5
Patrimonial and Cultural Tourism 6

3rd year, 1st semester


Course Unit


Entrepreneurship 5
Training I 6
Destination Management 4
Technical English IV 5
Marketing of Tourism Enterprises 5
Agencies and Tourism Operations Practices 5

3rd year, 2nd semester


Course Unit


Development and Implementation of Tourist Projects 5
Training II 6
Innovation and Tourism Product Development 5
Touristic Routes 5
Law and Ethics in Tourism 5
Urban Tourism 4



Phone: +351 225 572 222 / 23

Mobile: +351 969 773 967



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