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Degree programme: BE Faculty:  Economics and Management Department
Mode: Full-time Start in: September
Credits: 180 Duration: 3 years
Vacancies: 170 (a minimum number of students is required)  





Programme Coordinator

Sónia Nogueira (PhD)


The degree in Marketing at Portucalense University contributes to the training of marketing managers who will occupy the most diverse positions in the business world. Combining a solid training in Marketing with a set of transversal curricular units, the course allows students to acquire the most advanced knowledge and skills to successfully start their professional career.

The course's study plan responds to the demands of companies, namely those that with greater dynamism contribute to the competitiveness of the North region of the country, an area of ??excellence for the performance of the Portucalense University. In addition, there is a strong connection to the business world, one of the main strengths of the Portucalense University, in addition to the curricular internship, which is clearly a differentiating factor of this degree.

For all these reasons, it is guaranteed not only a quality training in Marketing but also the creation of conditions for a high employability rate of our students.

Objectives and Programme Content

Why choose this course

The Marketing degree aims to train professionals capable of reconciling the strategic component of marketing management with an effective implementation at the level of operational marketing, by mastering and using the most advanced models and technologies. In this sense, the study cycle has a threefold ambition: (i) to train professionals with specialized know-how to develop functions in the marketing area, in addition to a consistent basic training in management; (ii) to train professionals who are differentiated by the ability to simultaneously conceive and implement all the communication actions that give life to the marketing strategy, quickly and autonomously from advertising, design and communication agencies; (iii) promoting not only technical but also behavioral skills through innovative curricular units, given the new market and consumer environments, where art and self-knowledge enhance creative capacity and the search for the best possible performance.

With the mandatory internship, training is offered with a strong connection to the business environment that allows the development of new skills appropriate to an effective insertion in the labor market. On the other hand, the Marketing Simulation course challenges students to develop attractive projects in the area, which is revealed as an important differentiating factor of this degree.

Career prospects

Being a broadband academic degree, the professional opportunities offered by the Marketing degree are multiple and diverse. Thus, graduates in Marketing from Portucalense University will be able to exercise functions in any institution - from Banking and Insurance to industrial SMEs, through communication and consulting companies - in the most diverse domains of Marketing: market studies, brand management and products, marketing communication, distribution channels, customer management, digital marketing, etc.

Admission requirements

·         High school or Bachelor level degree

·         Minimum English Proficiency level according to the Common European Framework of Reference for Languages: B2 – Independent - Vantage or upper intermediate

·         Evaluation of the CV

·         An interview (live or Skype)


Study Plan

1st year, 1st semester


Course Unit


Comportamental Skills 5
Competition Law 5
Corporate Economics 5
Marketing Fundamentals 5
Introduction to Management 5
Principles of Acounting 5

1st year, 2nd semester


Course Unit


Consumer Behaviour 5
Creativity and Innovation 5
Consumer Law 5
Market Studies 5
Financial Management 5
Multimedia 5

2nd year, 1st semester


Course Unit


Sales Management 5
Leadership and Human Resource Management 5
Strategic Marketing 5
Marketing Research Methodologies 5
Quantitative Methods 5
Decision Support Systems 5

2nd year, 2nd semester


Course Unit


Data Analysis in Marketing 5
Integrated Marketing Communication 5
Distribution and Merchandising 5
Product and Price Management 5
Services Marketing 5
Relationship Marketing 5

3rd year, 1st semester


Course Unit


Entrepreneurship 5
Operations Management 5
Brand Management 5
Digital Marketing 5
Operational Marketing Plan 5
Marketing Simulation 5

3rd year, 2nd semester


Course Unit


Intership 10
Strategic Management 5
Marketing for International Business 5
Social Marketing 5
Optional Curricular Units 5




Phone: +351 225 572 222 / 23

Mobile: +351 969 773 967

Email: ingresso@upt.pt


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