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The degree in Marketing at Portucalense University contributes to the training of marketing managers who will occupy the most diverse positions in the business world. Combining a solid training in Marketing with a set of transversal curricular units, the course allows students to acquire the most advanced knowledge and skills to successfully start their professional career.

The course's study plan responds to the demands of companies, namely those that with greater dynamism contribute to the competitiveness of the North region of the country, an area of ??excellence for the performance of the Portucalense University. In addition, there is a strong connection to the business world, one of the main strengths of the Portucalense University, in addition to the curricular internship, which is clearly a differentiating factor of this degree.

For all these reasons, it is guaranteed not only a quality training in Marketing but also the creation of conditions for a high employability rate of our students.

Objectives and Programme Content

• Stimulate critical thinking, creativity and intellectual curiosity by seeking innovative solutions challenging the conventional approach to markets and consumers
• Understand each organization in a functional and holistic way, and its implications in the various areas of marketing
• Elaborate, analyze and implement marketing strategies
• Promote an operational view of the various valences of marketing
• Promote understanding of different consumer profiles and their decision-making processes
• Identify, select and use technological solutions aligned with the organization's marketing needs and objectives
• Identify problems and propose solutions within the scope of project management and strategic and operational policies in the marketing ranks
• Understand scientific reflection and research within an interdisciplinary approach
• Stimulate an integrated vision of marketing strategy, knowing how to articulate approaches in on and offline media.

Why choose this course

The Marketing degree aims to train professionals capable of reconciling the strategic component of marketing management with an effective implementation at the level of operational marketing, by mastering and using the most advanced models and technologies. In this sense, the study cycle has a threefold ambition: (i) to train professionals with specialized know-how to develop functions in the marketing area, in addition to a consistent basic training in management; (ii) to train professionals who are differentiated by the ability to simultaneously conceive and implement all the communication actions that give life to the marketing strategy, quickly and autonomously from advertising, design and communication agencies; (iii) promoting not only technical but also behavioral skills through innovative curricular units, given the new market and consumer environments, where art and self-knowledge enhance creative capacity and the search for the best possible performance.

With the mandatory internship, training is offered with a strong connection to the business environment that allows the development of new skills appropriate to an effective insertion in the labor market. On the other hand, the Marketing Simulation course challenges students to develop attractive projects in the area, which is revealed as an important differentiating factor of this degree.

Career prospects

Being a broadband academic degree, the professional opportunities offered by the Marketing degree are multiple and diverse. Thus, graduates in Marketing from Portucalense University will be able to exercise functions in any institution - from Banking and Insurance to industrial SMEs, through communication and consulting companies - in the most diverse domains of Marketing: market studies, brand management and products, marketing communication, distribution channels, customer management, digital marketing, etc.

Admission requirements

·         High school or Bachelor level degree

·         Minimum English Proficiency level according to the Common European Framework of Reference for Languages: B2 – Independent - Vantage or upper intermediate

·         Evaluation of the CV

·         An interview (live or Skype)

Study Plan

Contacts

lic.gestao@upt.pt

ADMISSION OFFICE:

Phone: +351 225 572 222 / 23

Mobile: +351 969 773 967

Email: ingresso@upt.pt